New Car Buying Service
Buy Your Next New Car Without Getting Played.
Dealerships are trained to maximize profit on every deal. Franklin is trained to stop them. Get the car you want at a price that's actually fair.
The Dealership Is Not Your Friend.
New car buying feels straightforward — you pick the car, you pay the price. But the real money isn't made on the sticker. It's made in the finance office, on add-ons you didn't ask for, on trade-in lowballs, and on dealer markups that have nothing to do with the vehicle's actual value.
Franklin spent years inside the industry. He knows every tactic, every upsell, every line item that shouldn't be there. When he negotiates for you, the dealership knows they're dealing with someone who can't be played.
Where Dealers Make Their Money
And where Franklin protects yours.
Everything From Search to Signature
Market Research & Pricing
Franklin researches real transaction data — not MSRP, not sticker price — to establish what the vehicle is actually selling for in your market. You'll know exactly what a fair deal looks like before you walk in.
Dealer Selection
Not all dealerships are equal. Franklin identifies which dealers in your area are more likely to deal fairly and which ones to avoid entirely.
Negotiation on Your Behalf
Franklin handles the back-and-forth directly. No emotional attachment, no pressure tactics working against you. Just a clean, professional negotiation focused on your bottom line.
Finance Office Protection
The finance office is where dealers make thousands in extra profit. Franklin reviews every product they offer — extended warranties, GAP insurance, paint protection — and tells you what's worth it and what's a waste of money.
Add-On & Markup Audit
Dealer-installed accessories, market adjustment fees, documentation fees — Franklin reviews every line item on the purchase agreement and challenges anything that shouldn't be there.
Trade-In Strategy
If you have a trade-in, Franklin advises on whether to trade it at the dealer or sell it privately — and ensures the dealer doesn't use your trade to obscure what you're actually paying for the new car.
Who This Service Is For
First-Time Buyers
You've never bought a new car before and don't want to learn by making expensive mistakes.
Busy Professionals
You don't have time to spend weekends at dealerships. Franklin handles the legwork so you don't have to.
Anyone Who's Been Burned Before
You've bought a car before and walked away feeling like you overpaid. This time, you won't.